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The PHIREN MANIFESTO

Anita Rehman

Posted on September 01 2014

 

 

 

PHIREN

Who are we?

We are a group of women who believe that wearing what you love will make you feel powerful. We believe that personal style helps distinguish you. Our mission is to make apparel that flatters women of as many sizes as possible and to enable as many women as possible to feel powerful and distinguished.

What is your design philosophy?

We are determined to move fashion forward in the right direction. Our proprietary fit innovations enable us to design, and manufacture clothing that is as inclusive as possible. Women used to need labels like “straight size” and “plus size” to know whether something was available in their size. Well, we don’t like labels. Our goal is to deliver beautiful clothing with superior cut, elegance, and wearability in every style and every size of our range.

Why is your selection so small?

As part of our commitment to delivering an inclusive size range and great fit inevery piece, we intentionally need to pare down our collections, producing only what we believe to be essential silhouettes. Our inventory is small too as we are a small company -- but we are committed to listening to our customers, and expanding intelligently as we grow. Stick with us and watch what we can do.

 

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